Your digital performance partner

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Our services

Improve your digital performance.

We help organisations improve digital performance through three connected stages: Blueprint, Build and Transform – from defining the right strategy and foundations, to delivering trusted insight and embedding lasting capability.

Our work spans strategy, adoption and value realisation, insight delivery, implementation, and digital data governance, supported by specialist expertise in performance analytics, data collection, customer segmentation, reporting and visualisation, and digital analytics training and mentoring.

Where needed, we also provide targeted advisory, specialist support and independent confidence reviews to address specific leadership, delivery, data quality or compliance challenges.

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Trusted by leaders in complex organisations

“Latchmill have played a key role in AstraZeneca’s digital & omnichannel transformation as trusted partners since January 2020.
Latchmill’s expertise and enthusiasm has been instrumental in driving the performance of our respiratory brands in the US, yielding a remarkable efficiency gain on our digital marketing spend in the first 6 months alone”

Matt Pritchard, US Digital Program Director, AstraZeneca

“Latchmill’s Managed Service with ObservePoint has significantly impacted how we deliver insights with confidence and the trust created from more efficient data operations.

Proactive monitoring helps our brand teams and site owners catch issues earlier, allowing reporting partners to spend less time troubleshooting and more time leveraging reliable analytics. This has meaningfully improved trust in our reporting and the effectiveness in generating business-driving insights”

Omnichannel Director, Global Pharmaceutical Client

Who we work with

We work with senior marketing and digital leaders across B2B businesses and highly regulated sectors such as pharma.

Many invest heavily in marketing, digital and analytics platforms but still struggle to see what’s driving performance and where to invest next. We help bring the different teams, agencies, platforms and journeys together, creating a clearer view of performance and better-focused investment.

We’re independent in our advice and partner with Adobe and ObservePoint where their technology is right for the job.

If you’d like to get more from your marketing data, we’d love to hear from you.

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