About us
We are a boutique consultancy specialising in data-driven growth.
Founded by industry experts, and led by a team with extensive client-side backgrounds in data, insight, marketing and digital transformation, across a variety of FTSE 350 and Fortune 500 companies, Latchmill was created to help organisations unlock and unleash the potential of their data.
Meet the team
We’re a small, versatile team working together to understand the requirements of each project we take on and respond with impactful, sustainable solutions.
Andrew –
Andrew is an experienced data and insight leader with a track record of building teams and self-service insight models. Adept at translating complex data into simple solutions, Andrew has brought actionable insight to the table across a variety of industries and use cases.
His accomplishments include innovative projects combining data with marketing and advertising technology to create commercial value, which have been recognised in case studies by Google and Adobe.
Gavin –
Gavin is a seasoned expert in using data to find insights that drive actions. Passionate about nurturing talent and building teams, Gavin has over 15 years’ experience leading data, analytics and digital teams.
A pioneer of digital analytics programs, he spent six years with Adobe’s Customer Advisory Board, and has presented at events including the Adobe Summit and the Festival of Marketing. Gavin’s advocacy of data democratisation helped shape Latchmill’s vision, with accessibility forming a founding principle.
Hayley – Director of Analytics
Hayley brings a wealth of experience in leveraging data to drive strategic decisions. Crafting measurement frameworks and transforming data into actionable insights across industries such as B2B, Finance, Insurance, Pharmaceutical and Public Services sectors.
Proficency in leading small teams and effectively translating business objectives into technical requirements, ensuring alignment between data-driven solutions and organisational goals.
With a strong focus on process efficiency and timely delivery, she is dedicated to driving continuous improvement and fostering a culture of data-driven decision-making.
Tom L – Client Services Director
Tom joins us from Adobe, where he spent the last 4 years as a Solutions Consulting Leader, leading a team of technical and strategic experts, providing expert advice on digital experience transformation to some of the UK’s best-known brands. Prior to Adobe, Tom spent over 10 years in client-side roles, including RS Group where he led the company’s data solutions and marketing technology capabilities.
Tom’s roles have focused on leading and empowering teams, crafting and executing strategic visions, and driving digital experience transformations.
David – Senior Insight Analyst
David has a rich background in digital marketing, seamlessly pivoting into analytics over the past four years.
David joined Latchmill in May 2023 as an Insights Analyst. Since then, he’s showcased versatility by collaborating across a diverse range of brands and projects. His expertise lies in dissecting data and deriving actionable insights that drive measurable results
Jo – Insight Analyst
With 13 years of expertise, Jo excels in interpreting and analysing data and has extensive experience having worked in a range of industries including utilities, retail, news and charity. She’s a logical thinker, with a grounding in analytics, organised and reliable with proven project management skills. Experienced in Digital Analytics delivering insights to help key decision makers optimise their marketing campaigns, improve performance and grow their customer base. When not number crunching she’s either running or out on her road bike, walking her fox red Labrador or currently dusty from house renovation!
Laura W – Insight Analyst
In January 2024, Laura became a member of our team, where she seamlessly integrated her digital marketing skills. With experience in delivering analytical solutions to optimize website performance and enhance user experiences, she has effectively assisted teams in achieving their digital objectives.
Laura has a passion for diving into data to find actionable opportunities, providing support to our brands in making informed, data-driven decisions
Laura E – Insight Analyst
Laura, who joined Latchmill at the end of 2023, brings a robust background in digital marketing and analytics implementation. Her diverse experience spans across multiple industries and global projects, both agency and in-house. Her skills and adaptability has facilitated a smooth transition into analytics.
Her pivot into analytics is driven by a keen interest to dissect and visualise insights so that they resonate clearly with clients. Providing digestible observations to help optimise performance, strategy, and results.
Tom B-H – Insight Analyst
Tom joined Latchmill in June 2024 and brings with him over 8 years experience in digital analytics. He has built a versatile career across multiple industries, including logistics, hospitality, B2B, and retail. Combining a strong analytical acumen with a robust marketing background, he possesses a comprehensive understanding of all aspects of digital.
Throughout his career, Tom has demonstrated a commitment to leveraging data-driven insights to inform decision-making and optimize marketing strategies, ensuring alignment with organisational goals.
We’re always on the lookout for talented individuals.
Whether you’re a recent graduate or a professional with years of experience – if you’re interested in joining our team, we’d love to hear from you. Send your CV to jobs@latchmill.com we will be in touch to discuss our internal recruitment opportunities.
What we do
We help organisations unlock the potential of their data by forging sustainable in-house practices to extract valuable insights that inform business decisions.
Latchmill’s first principle is that intelligence should never be outsourced. We believe data, analytics and insights should be central to any business and accessible to all departments, at all levels. We help our clients focus on their key performance indicators and demonstrate how existing data can be used to find insight and drive business value in these critical areas.
Setting our clients up to be self-sufficient empowers them to use data to make key decisions about marketing spend and customer experience in the long term.