We are a boutique consultancy specialising in data-driven growth.

Andrew – Director of Consulting & Co-Founder

Andrew is an experienced data and insight leader with a track record of building teams and self-service insight models. Adept at translating complex data into simple solutions, Andrew has brought actionable insight to the table across a variety of industries and use cases.

His accomplishments include innovative projects combining data with marketing and advertising technology to create commercial value, which have been recognised in case studies by Google and Adobe.

LinkedIn

Gavin – Managing Director & Co-Founder

Gavin is a seasoned expert in using data to find insights that drive actions. Passionate about nurturing talent and building teams, Gavin has over 15 years’ experience leading data, analytics and digital teams.

A pioneer of digital analytics programs, he spent six years with Adobe’s Customer Advisory Board, and has presented at events including the Adobe Summit and the Festival of Marketing. Gavin’s advocacy of data democratisation helped shape Latchmill’s vision, with accessibility forming a founding principle.

LinkedIn

Hayley – Director of Analytics

Hayley brings a wealth of experience in leveraging data to drive strategic decisions. Crafting measurement frameworks and transforming data into actionable insights across industries such as B2B, Finance, Insurance, Pharmaceutical and Public Services sectors.

Hayley has expertise in leading small teams and effectively translating business objectives into technical requirements, ensuring alignment between data-driven solutions and organisational goals.

Dedicated to process efficiency and timely delivery, Hayley fosters a culture of continuous improvement and data-driven decision-making.

LinkedIn

Tom L – Client Services Director

Tom drives business development, client acquisition, and strategic growth at Latchmill, helping organisations unlock the potential of their data.

Before Latchmill, Tom spent four years at Adobe as a Solutions Consulting Leader, advising on digital transformation and leading teams supporting major UK brands. Previously, at RS Group, he built and scaled global analytics and martech solutions across 32 markets, driving a shift to a digital-first approach.

Tom’s career has focused on empowering teams, crafting strategic visions, and delivering digital transformations.

LinkedIn

David – Senior Insight Analyst

David has a rich background in digital marketing, seamlessly pivoting into analytics over the past four years.

David joined Latchmill in May 2023 as an Insights Analyst. Since then, he’s showcased versatility by collaborating across a diverse range of brands and projects. His expertise lies in dissecting data and deriving actionable insights that drive measurable results

LinkedIn

Clarisse – Senior Insight Analyst

Clarisse joined Latchmill in January 2025, bringing a wealth of experience in eCommerce analytics. She specialises in digital analytics, customer journey optimisation, and improving conversion rate (CVR) within D2C channels.

With a proven track record across global markets, Clarisse provides actionable insights that help optimise trade strategies and enhance the customer experience. Her background in both freelance and in-house roles enables her to contribute to growth and support team performance.

Clarisse excels at leveraging data to generate strategic insights that drive measurable improvements in business performance.

LinkedIn

Jo – Insight Analyst

With 13 years of expertise, Jo excels in interpreting and analysing data and has extensive experience having worked in a range of industries including utilities, retail, news and charity. She’s a logical thinker, with a grounding in analytics, organised and reliable with proven project management skills. Experienced in Digital Analytics delivering insights to help key decision makers optimise their marketing campaigns, improve performance and grow their customer base.

When not number crunching she’s either running or out on her road bike, walking her fox red Labrador or currently dusty from house renovation!

LinkedIn

Laura W – Insight Analyst

In January 2024, Laura became a member of our team, where she seamlessly integrated her digital marketing skills. With experience in delivering analytical solutions to optimize website performance and enhance user experiences, she has effectively assisted teams in achieving their digital objectives.

Laura has a passion for diving into data to find actionable opportunities, providing support to our brands in making informed, data-driven decisions

LinkedIn

Laura E – Insight Analyst

Laura, who joined Latchmill at the end of 2023, brings a robust background in digital marketing and analytics implementation. Her diverse experience spans across multiple industries and global projects, both agency and in-house. Her skills and adaptability has facilitated a smooth transition into analytics.

Her pivot into analytics is driven by a keen interest to dissect and visualise insights so that they resonate clearly with clients. Providing digestible observations to help optimise performance, strategy, and results.

LinkedIn

Tom B-H – Insight Analyst

Tom joined Latchmill in June 2024 and brings with him over 8 years experience in digital analytics. He has built a versatile career across multiple industries, including logistics, hospitality, B2B, and retail. Combining a strong analytical acumen with a robust marketing background, he possesses a comprehensive understanding of all aspects of digital.

Throughout his career, Tom has demonstrated a commitment to leveraging data-driven insights to inform decision-making and optimize marketing strategies, ensuring alignment with organisational goals.

LinkedIn