how we can help you
We offer a range of services geared towards data optimisation and improving digital performance
Our bespoke services, rooted in deep technical and commercial client-side experience, sets us apart.
Through our consultancy and independent partnership model, we offer tailored services spanning strategy, adoption and value realisation, insight delivery, implementation, and digital data governance. This approach addresses our client’s unique challenges, helping build sustainable in-house teams that thrive long after our engagement.
our services
Our services cover four key offerings.
Strategy & Consulting
Starting with discovery to understand your unique business and your challenges and goals, we cover measurement, customer data and transformation strategies. Outputs include measurement frameworks, customer data blueprints, and technical audits which uncover your current martech, data, tagging and analytics capabilities and recommended actions to set you up for long-term success.
Insight Delivery
We can supporting your insight, reporting and visualisation needs – either acting as a longer-term extension to your team or to provide immediate short-term insights that drive growth and value to your business. Our team of experienced analysts have a wealth of customer and digital analytics experience, across a range of analytics tools.
Adoption & Value Realisation
We offer bespoke analytics training and mentoring for your teams, to drive adoption, value realisation and technology ROI.
Digital Data Governance
Tagging and digital data collection issues have a far-reaching impact on measurement, reporting and commercial effectiveness. We offer digital data governance services, underpinned by ObservePoint, to monitor your sites and key user journeys, alerting you to any changes that impact data collection and require immediate attention.
Implementation Services
With our extensive, hands-on experience with Adobe Analytics, we can provide support across your analytics implementation. From tagging blueprints, implementation support, to data governance and calibration.
our specialisms
Our specialisms can broadly be divided into seven categories.
Performance analytics
Setting up performance measurement goals for clients’ digital marketing activities and using these goals to measure and optimise campaigns in near real-time. This may include reviewing pay-per-click advertising, social media marketing, email campaigns, or search engine optimisation.
Data-driven culture development
Encouraging adoption of data, customer insights and performance analytics, particularly using digital and customer data signals. We work with our clients to create and implement a strategy for data democratisation, incorporating steps which promote collaboration and surfacing of insights.
Digital analytics training & mentoring
Training on tools including Google Analytics and Adobe Analytics, with a focus on how to use these tools to find meaningful insights that can inform business decisions. We also train users on how to identify other key data sources and integrate these with existing datasets to build data-driven stories.
Roadmap for customer data collection
Unleashing the power of first-party customer data by identifying potential high-return use cases based on data organisations already have. From here, we help our clients define a roadmap for collecting the data they need to run future customer programmes independently.
Voice of customer analytics
Tapping into the value of customer ratings, reviews, survey data and net promoter scores. We integrate this data with other sources to increase its value and provide a comprehensive understanding of customers’ perceptions and preferences. These collective insights enable actionable, customer-centric analysis.
Customer and audience segmentation
Developing digital audiences based on behaviour, facilitating personalisation and targeting through digital channels. We also steer our clients away from audiences based on third-party data and towards first-party customer data, aligning with data protection and privacy regulations.
Digital transformation
Empowering boards and senior executives to deliver on digital transformation initiatives by putting customer insights and data front and centre. The need for digital transformation is the main catalyst that leads clients to enlist our help, and attaining it is the end result of all projects we work on.
Our process
Our approach is based on years of experience in data-driven marketing and analytics. This tried-and-tested methodology is tailored to the unique needs of each client.
While the process is iterative and flexible, the end goal remains the same: sustainable analytics practice fully embedded into your organisation.
Step One
The Foundations
Technology Audit & Data Review
What data is available and in what systems it resides
Understanding & Needs Assessment
Interviews and workshops with senior stakeholders
Step Two
Unleashing the Power of Data
Identify Business Opportunities
Help realise the value in data and analytics projects
Training & Mentoring
Sustainable analytics practice fully embedded into your business
Ways of Working & Culture Assessment
Assessment of existing data and insights skills
If you think your business could benefit from our services or if you’re interested in finding out more about what we do at Latchmill, we’d love to hear from you.